National Suicide Prevention Month

#BeThe1To and Crisis Centers

BeThe1To.com

As you are probably already aware, September is National Suicide Prevention Month. To help spread awareness and further the Lifeline’s key messages, we’re continuing our #BeThe1To campaign throughout the month and beyond. We’ve taken extra steps this year to help everyone, including the crisis centers in our network, take part in this unique campaign that gives tools, resources, and steps for helping those with thoughts of suicide. Here are some of the engaging ways you can take part in the campaign and share these tools with your communities, staff, volunteers, and those who interact with your services.

Key Lifeline Messages: Healing, hope, and help are happening; Everyone plays a role in suicide prevention; crisis centers are a critical component to suicide prevention.

Join the Movement

One of the easiest ways to participate is to download the digital image toolkit featuring the 5-steps to save a life. Each image highlights one of the steps in providing people with help, as outlined in the header image above. We’ve made it super simple for you to share these pre-made images through your personal and organizational social media channels (Facebook, Twitter, Instagram, etc.). Don’t forget to use the hashtag #BeThe1To when you post the images! You’ll also find our plug-and-play toolkit with templates for dates to post, what to say, and where to link. It couldn’t be any easier.

A new feature for this year’s iteration of the campaign is creating customized versions of the graphics for your crisis center, organization, or community. Here you’ll find some basic guidelines on the types of things you’ll need to include and standardized copy for each step. This is a great way to unify locally with the national campaign and messaging. When you create your own graphics, feel free to submit them to communications@mhaofnyc.org and we’ll make sure to upload them on the website with all of the other kits!

Twitter Chats

Throughout the month, Lifeline will be hosting Twitter chats centered around the 5-steps. To participate, all you have to do is follow and use the #BeThe1To hashtag on Twitter at the specified times below. This is a great way to talk about the ways your crisis center uses the steps when providing services to those who need it.

  • September 5, 2017, 2 p.m. EST — #Ask & #BeThere
  • September 12, 2017, 2 p.m. EST — #KeepThemSafe
  • September 19, 2017, 2 p.m. EST — #Connect
  • September 26, 2017, 2 p.m. EST — #FollowUp

Share ‘How the 5-Steps Can Help’

This year, in addition to providing the steps, we’ve included some information regarding how and why each step is so important. Not only can this provide additional evidence for the action steps, but it will provide further resources and tools for those who might want to dig in a little deeper.

How is Your Crisis Center Participating in National Suicide Prevention Month and Week?

This is a major month for events, fundraisers, and awareness campaigns all over the country and the world. We know your crisis center is likely doing something to participate in these activities and we’d love to hear from you — we’ll make sure to share anything you send us through the Lifeline Centers Facebook Group or through our weekly newsletter. Let other centers know what you’re up to, gain ideas and inspiration for activities, and most of all, see how we’re all collectively raising awareness and providing tools to save lives! If you’d like to share with the network things you have planned, please email cmaxwell@mhaofnyc.org.

Don’t forget to keep an eye out for posts on our Network Centers Facebook Group and in the weekly announcements about #BeThe1To and all the ways your center can play a role in the campaign.

The Lifeline will also be hosting a live, online discussion about the #BeThe1To campaign and how centers are observing National Suicide Prevention Month/Week on September 7, 2017 at 2 p.m. EST.


If you’re involved with a crisis center and interested in joining the Lifeline, a network of over 150 crisis centers around the country, please email lifelineinfo@mhaofnyc.org.
If you or someone you know is struggling with depression or thoughts of suicide, reach out. The Lifeline is available 24/7 at 1–800–273-TALK (8255).