PJAIT’S Multimedia Studio Blurring the Boundaries Between Art and Technology

The Multimedia Studio on PJAIT’s New Media Art MA programme is here to push boundaries, and because of this it isn’t for the faint hearted. But if you stick it out you can end up being at the forefront of what the practice, the profession and its associated technologies can achieve. In this article we’ll showcase some of the studio’s projects and the ideas that form the program.

A film still from Natalia Dobrzańska’s Stream of MA animation

It’s been written about alot before, on this Medium channel too, that our on and offline lives are indistinguishable. We may think…

Anticipation by panGenerator Photo: Maciej Jędrzejewski

New Media Art, it’s self-fulfilling. There’s always something new with which we can dissect the old. Maybe every generation thinks this, but it seems to me at least, that our notions of present and future are so melded together with technology that a digitised life is the only option we have. How then do position ourselves, our bodies and our minds amid the ore and data streams rushing past and through us?

Our old world and its habits have found themselves prey to wholly new forms of almost micro-manipulations. Their presence having been designed to be as invisible and as…

In this article for our Future Trends section we interviewed Mike Rybachuk of Projector School in Kyiv. In it we discuss hybrid education and the possible futures awaiting Ukrainian design.

We have all experienced it: logging on, cleaning the lenses of our webcams and then sitting patiently in front of our laptops for a meeting or a lecture to begin. Before the pandemic the majority of us would have scoffed at this ritual. Saying that it’s nothing compared to real physical learning with people, atmosphere and gossip. But times have changed (a phrase that 20 year olds can now say…

The state of things, our response and responsibilities. In this opinion piece we hear from our student Anastasiya Kasatkina about the protests and crackdowns that are rocking her home.

Graphic by Anastasiya Kasatkina

The protests in Belarus began in August 2020 after the results of the presidential elections were announced; which were for the first time in recent history not actually rigged. This announcement was followed by massive peaceful protests and demonstrations during which special means and brute force were used against the protesters.

Distant Discussions, learning through making, and the enduring relevance of exploring robotics.

There is, at the Polish-Japanese Academy of Information Technology, a club. A robotics club to be more precise. Founded at the beginning of this year, 2020, it has had to deal with the onslaught of the pandemic and the changes this has wrought on educational institutions: remote learning. How can something so physical, so reliant on people in a room collaborating, still create a space for experimentation and exploration? …

An exploration of identity, graphic design and cultural legacy by the designer and PJAIT student Vladyslav Boyko.

A while ago a group of volunteering creatives and researchers from Chernihiv, my hometown, got in contact with me. The mission of this organisation was to popularise monumental art in Ukraine and fight for the pieces which are in danger of extinction.

by Vladyslav Boyko featuring Monumental Art

Monumental art can be defined as a branch of the plastic arts embracing a broad range of works created to harmonise with a specific architectural environment, both in theme and in structural and chromatic design. Monumental art includes monuments, architectural ornamentation…

Part 4: Customisation, Intimacy, Sneakers and The Conclusion.

In this fourth and final article designer and recent PJAIT graduate Stanislav Sergeichuk discusses customisation and intimacy, while wrapping up his research into sneaker culture.

Illustration by Aleksandra Mosina

How can customisation create intimacy from a design perspective?

While dozens of new models and colours of sneakers are released daily, sneakerheads crave even more uniqueness and individual approaches to their wardrobe. This desire has grown into an independent culture of customisation, in which symbolism, unusual materials and own ideas are appreciated. In addition to sneakers and jeans jackets with prints, customisation now applies to even such serious structures as banks. …

Part 3: Intimacy and the Sneaker

This is the third article by designer and recent PJAIT graduate Stanislav Sergeichuk, in it he explores the role intimacy plays in our relationship with material culture.

Illustration by Aleksandra Mosina

How can intimacy be used to explain the continued relevance and reverence of the sneaker? To avoid listing countless definitions of intimacy I will focus on the American Psychological Association’s definition. From there I will introduce three other relevant theoretical definitions that I have identified: Situational Intimacy, Linguistic and Semantic Intimacy, Emotional and Physical Intimacy.

As defined by American Psychological Association: “Intimacy — an interpersonal state of…

Part 2: The Symbolic Resonance of the Air Jordan

In the second article by designer and recent PJAIT graduate Stanislav Sergeichuk, the symbolic resonance of the Air Jordan is explained and expanded on.

Illustration by Aleksandra Mosina

Yuniya Kawamura, Professor of Sociology at the Fashion Institute of Technology, classifies the phenomenon of the sneaker collection and its popularity into three periods, and names these different stages of “waves”:

1. The First Wave Sneaker Phenomenon: This occurred locally in New York in the 1970s, and it is the pre-Jordan era which is prior to the introduction of Nike Air Jordan sneakers. This was the beginning of the underground sneaker subculture with the growth of…

In this article the designer and recent PJAIT graduate Stanislav Sergeichuk delves into the role the sneaker plays in our historical and contemporary material culture.

Illustration by Aleksandra Mosina

Have you ever heard of such sayings as a “walk a mile in someone’s shoes.” meaning to understand somebody? Or to “eat a shoe” if somebody is wrong? Or “the shoe is on the other foot” when the situation has changed to the opposite of what it was before? There are a lot of sayings in our common language concerning intimacy and footwear. …


Writer, editor and curator overseeing the Crossing Domains blog by the Polish-Japanese Academy of Information Technology.

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