Crowd DNASKAM: How Insights Created A Global Youth PhenomenaNorwegian youth drama SKAM’s fourth series just finished, but its fan base keeps on growing. Head of insight & innovation Dr Matilda…3 min read·Aug 10, 2017----
Crowd DNAHe’s Not The Man He WasFirst published in the MRS’ Impact magazine, Crowd DNA associate director Jake Goretzki explores the fast-shifting attitudes to masculinity…4 min read·Aug 10, 2017----
Crowd DNAConsumer JourneysOur last breakfast session before the summer break was about consumer journeys. Crowd’s Tom Morgan and Essi Mikkola discussed three things…3 min read·Jun 27, 2017----
Crowd DNABuilding Prototypes And TeamsPrototyping is a useful tool for brand innovation. This is what happened when graduate students joined the Crowd DNA team for a hands-on…2 min read·Jun 27, 2017----
Crowd DNAinDAYONE — A new perspective.What Brands Need To Know About UXLast week Crowd DNA execs Gabriel Noble, Julie Brethous and Essi Mikkola went to hear Zoe Guiraudon at the General Assembly recap on UX…3 min read·Jun 27, 2017----
Crowd DNAEverything We TouchWhat does an image showing all the objects a person touches in one day say about them? Crowd DNA’s Essi Mikkola investigates this visual…4 min read·Jun 26, 2017----
Crowd DNAThe Contoured Face Of Modern MasculinityCrowd DNA’s Elizabeth Holdsworth considers the cultural impact of men wearing makeup…3 min read·Jun 26, 2017----
Crowd DNAThe World In Ten BlocksWe love fresh ways of sharing narratives and building empathy with people, and this work from Lost Time Media, an immersive journey through…1 min read·Jun 21, 2017----
Crowd DNAWhy Brands Are Becoming More PoliticalIn this long read, Crowd’s Joey Zeelen considers how big business sustainability goals will impact consumers and political parties…4 min read·Jun 20, 2017----