Crowd DNASKAM: How Insights Created A Global Youth PhenomenaNorwegian youth drama SKAM’s fourth series just finished, but its fan base keeps on growing. Head of insight & innovation Dr Matilda…Aug 10, 2017Aug 10, 2017
Crowd DNAHe’s Not The Man He WasFirst published in the MRS’ Impact magazine, Crowd DNA associate director Jake Goretzki explores the fast-shifting attitudes to masculinity…Aug 10, 2017Aug 10, 2017
Crowd DNAConsumer JourneysOur last breakfast session before the summer break was about consumer journeys. Crowd’s Tom Morgan and Essi Mikkola discussed three things…Jun 27, 2017Jun 27, 2017
Crowd DNABuilding Prototypes And TeamsPrototyping is a useful tool for brand innovation. This is what happened when graduate students joined the Crowd DNA team for a hands-on…Jun 27, 2017Jun 27, 2017
Crowd DNAinDAYONE — A new perspective.What Brands Need To Know About UXLast week Crowd DNA execs Gabriel Noble, Julie Brethous and Essi Mikkola went to hear Zoe Guiraudon at the General Assembly recap on UX…Jun 27, 2017Jun 27, 2017
Crowd DNAEverything We TouchWhat does an image showing all the objects a person touches in one day say about them? Crowd DNA’s Essi Mikkola investigates this visual…Jun 26, 2017Jun 26, 2017
Crowd DNAThe Contoured Face Of Modern MasculinityCrowd DNA’s Elizabeth Holdsworth considers the cultural impact of men wearing makeup…Jun 26, 2017Jun 26, 2017
Crowd DNAThe World In Ten BlocksWe love fresh ways of sharing narratives and building empathy with people, and this work from Lost Time Media, an immersive journey through…Jun 21, 2017Jun 21, 2017
Crowd DNAWhy Brands Are Becoming More PoliticalIn this long read, Crowd’s Joey Zeelen considers how big business sustainability goals will impact consumers and political parties…Jun 20, 2017Jun 20, 2017