The New Crowdfunding Video?
Crowdfunding has come a long way over the years. The very first Kickstarter campaigns didn’t even contain videos from their creators. Perry Chen a founder of Kickstarter was the very first Kickstarter campaign to reach their goal (Drawing for Dollars).
Since then you’re pretty much required to have a crowdfunding video on the major crowdfunding platforms. In the beginning it was hard to gauge how long your video should be. Over the years statistics show that videos should average between 2–3 minutes (I tell clients to keep it under 2:00). Why?
Because our attentions spans pretty much suck. If were not intrigued within the first 10–20 seconds than we pretty much lose interest. So the standard of a creator explaining his entire story is no longer needed. If you really feel you should explain your story, place that video in the body of your crowdfunding campaign.
What you’re really trying to do here is make a commercial. If your spending dollars on your video at least make a video you can use later on in your social media channels. Showcase your product and its features, and PLEASE at least show your product within the first 20 seconds of the video.
Leave a comment, let me know if you agree or disagree. And if your looking for an amazing case study. Take a look at Bomber Barrel. Notice how the creator never even addressed the audience but yet they made over 400k.