@YouGov Omnibus Research Reports Donors 45% More Likely to Give Crowdfunding Donations to Individuals in Need, Not Charities or Causes

By Robert Hoskins

New York, NY — According to the latest YouGov Omnibus research crowdfunding’s charitable sweet spot focuses squarely on donations to individuals in need. For those who have donated via crowdfunding sites, 45% have given to an individual person in need, compared to only 22% who have given to a charity like the Red Cross, or 20% who have given to social causes like homelessness. 16% have given to disaster relief or individual animals in need. Global environmental causes garnered only 12% amongst crowdfunding donors. Read more at http://crowdfundingPR.wordpress.com

YouGov OmniBus Research Report on Crowdfunding Donations

By contrast Americans who donate via any channel say the single channel they are most likely to donate to is a charitable organization (25%) compared to 17% who prefer to give to individuals.

Charities Still Most Effective Use of Funds: Politicians Least Effective

In terms of effectiveness, more than half of Americans who donate via any channel (52%) think that the most effective home for a donation is a charitable organization. Nearly a third (32%) think gifts to individuals are the most effective.

Practically nobody (2%) thinks that politicians are the most effective recipients of donations intended to promote a cause.

Most Popular Crowdfunding Sites

GoFundMe now dominates the crowdfunding space, with 41% of Americans aware of the site; IndieGoGo comes in at number two at 13%. Millennials are more aware of their crowdfunding options with 47 % awareness for GoFundMe and more than one in five (21%) aware of IndieGoGo.

For all those who have heard of a crowdfunding site 20% have given money via GoFundMe. Higher earners (32%) and women (25%) are most likely to have contributed to a GoFundMe campaign.

A quarter (24%) of all American adults have been invited to contribute to a crowdfunded charity via social media. A further 16% has received solicitations via email.

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Tags: charity, Crowdfunding Donations, Crowdfunding PR Campaigns, Crowdfunding PR Firms, Donation-based, gofundme.com, indiegogo.com, New York, Non-Profit Fundraising, NY, Red Cross, Research Reports, Top Crowdfunding Sites, United States, YouGov OmniBus Research

Originally published at crowdfundingpr.wordpress.com on May 4, 2015.

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