If you’re like most entrepreneurs, you have a vision that drives you. So you look for the right people who can help you execute that vision, and you start to build your team.

The problem is, as a small growing company, the content you produce is often reviewed only by one or two people within your organization. You might hire a consultant to fill in the gap of expertise or give you an outsider perspective. Yet even with this solution, the process is finite and contains the opinions and experience of only one person.

But there’s another way that entrepreneurs can benefit from collaborating with experts. It’s more dynamic and expansive, it’s more impactful, and it optimizes your results.

That method is crowdsourcing.

This article will not only show you the benefits of crowdsourcing, but how your company can leverage a universe of expertise for pennies on the dollar.

A Quick Starter: Crowdsourcing is Not Crowdfunding

There’s a common misunderstanding about the term “crowdsourcing.” Thanks to platforms like Kickstarter and Indiegogo, some entrepreneurs have come to think of the words “crowdfunding” and “crowdsourcing” as interchangeable. After all, a thousand products have been launched through these two web sites where small contributions add up to something significant.

In the world of investing, the term “crowdfunding” is also in use. Entrepreneurs raise money from broad groups of investors in exchange for small portions of equity. But this too, is different from the concept of crowdsourcing.

Instead of being about money, crowdsourcing focuses on intellectual capital. It’s the collective knowledge, experiences, and insight of a group of people, working toward a common goal.

The Business Crowd

You’ve already seen crowdsourcing in action on platforms like Wikipedia. When applied to the world of business, the outcomes can be just as bountiful with high-quality results. In fact, Forbes magazine reports that there may be “no better way” then crowdsourcing to get feedback or “evolve your good idea into the next big thing.”

That’s especially critical for startups and small businesses, which make up 80% of crowdsourcing clients. Crowdsourcing helps you solve a problem quickly, and can be a great tool when your resources are limited and you need help promoting your product or idea.

At Crowdsourcia, we’ve created a unique environment where experts from a variety of disciplines work side by side in service of your project. From ecommerce to email marketing, we’ve proven the ROI that’s possible when you put the best minds together all collaborating to make a project perfect. Here are just two examples from our early platform tests:

Case 1: Stack 52 — Goal: Increase conversion on ecommerce page

Our solopreneur client owned an online fitness retail company and wanted to boost sales of his fitness product, Stack 52. Before working with Crowdsourcia, the web site’s conversion rate of visitors to buyers was 2.2 percent.

Continue reading this article and surprising case studies on Crowdsourcia, where any business can get expert feedback on their projects.