Report on VRA Coin
The Adtech market generating a large revenue from youtube, twitch, Hotstar, Amazon, Netflix, Zee5 etc. Many companies generating revenue through adtech market. As we all are aware corporates paid the revenue to Youtube and twitch for generating views and time. It the recent time it has been observed that people / companies are providing fake views which is ultimately damaging the corporate and their plan. Counterfeiting of views are modern day Corporate fraud. Fraudulent viewership has become a serious problem in content creation and marketing. While some creators have great content and aren’t receiving views, they face competitors who use fake views heavily to boost audience metrics. Verasity is one protocol that looks to combat fake views with its VRA token and PoV (Proof-of-View) technology.
What is Verasity Protocol?
Verasity is a platform that provides protocol and product layer services for the esports industry and video content creators. Its main products include Verasity.TV, the VeraWallet, its Esports Fight Club, and Verasity Revenues. Verasity.TV is a platform that allows video publishers to monetize their content and earn Verasity’s native token, VRA. Content creators can earn VRA off of views and advertisements. The platform will pay creators directly for views and the ad developers will pay creators themselves. So, this also allows people to promote advertisements on a user’s video.
VRA’s Proof of View protocol can distinguish between human and bot traffic, solving the issue of online traffic fraud with blockchain technology. Traffic fraud is one of the most significant issues in online advertising as the number of bot farms is on the rise.
These traffic bot farms artificially inflate traffic to online content, which reduces conversions for advertisers and engagement for publishers. Verasity’s proprietary PoV protocol will ensure only legitimate views get counted and paid for, contributing to an overall more healthy ecosystem.
What are the Major reason to have a look at VRA:
Proof of View Patent: Creators struggle to effectively monetize their content on video platforms , fake views and ad fraud are causing a trouble. Verasity’s patent Proof of View (PoV) technology aims to detect fake views, bots and the manipulation of audience metrics. PoV ensures that only real views are counted and that all recommendations, content surfacing, and advertising metrics are accurate. On Verasity views have real value. Verasity has continued its strong start to 2022 by providing the first ad tech module based on a blockchain technology patent that has achieved approval in China. The blockchain ad-tech leader’s partnership with Brightcove placed the firm in an advantageous position to take on video technology market. As the second-largest world economy after the US, China spends US$120 billion on advertising each year, with more than 65% of these ads served online. The Asian nation’s ad spend is predicted to grow almost 7% in 2022 alone — a prediction that Hill said is creating a market boom. “Individuals’ personal wealth in China is increasing at an unprecedented rate, and this directly correlates to a higher market opportunity for advertising solutions as companies welcome more consumers to the economy,”. Having already been granted a patent in the US, Verasity’s Proof of View technology empowers advertisers to lower their ad spend lost to bots and fake viewers and enables publishers to get paid faster for served ads through transparent viewership metrics.
Staking Rewards: When you buy $VRA tokens, you potentially profit from future price appreciation. Beyond price gains, you can stake $VRA tokens to start earning staking rewards today. $VRA staking program and VRA wallet provides 18.25% per annum for holding $VRA.
VRA ESPORTS: Verasity also features its VeraEsports platform in its product layer. As the name suggests, it’s an Esports platform that recently partnered with the GalAxie Cup, a major tournament for Axie Infinity, which will trial Verasity’s Proof of View protocol. For those not familiar with the GalAxie Cup, it’s a tournament for Axie Infinity, one of the first Metaverse NFT-based games that enabled players to generate a significant income via its ecosystem.
VRA Community: Just like $DOGE , $SHIBA, $LUNA, $DOT, $RUNE the $VRA Verasity also have one of the best Crypto Twitter community as far as I know , people believe and have huge trust in this project.
Verasity will use blockchain technology to finally have a transparent and reliable solution to the many problems facing the video sharing industry. Some of the key features of Verasity’s blockchain technologies are: Verasity High-Performance Blockchain, VERA Transactions, Proof of View (patent pending) and DPoS. All of the videos run off of VeraPlayer, which is a blockchain enabled video player that allows users to view content securely from many mobile and desktop devices without the need to install additional software. Verasity has partnered with Akamai, a leading global content distribution network. This enables Verasity to deliver over 8 PetaBytes of video data per month, allowing them to scale quickly. If Verasity continues to deliver on the benchmarks outlined on their roadmap, they could quickly become a major player in this highly competitive field. Risks Although Verasity is unique with their own blockchain and PoV, it still has competition such as Theta , Basic Attention Token.