9 Tips from Top SEO Experts You Cannot Help But Follow
“What is the best SEO advice?”
This has been a persistent question in the digital world. While you probably heard some good points and advices from SEO practitioners, getting a tip or two from the industry leaders will give you a whole new perspective on how you understand and implement your marketing strategy.
With that in mind, here are the 9 best tips from SEO experts you need to follow:
- Matt McGee, Search Engine Land, Marketing Land
Focus on creating trust through everything you do online and offline. If you create content humans trust, and throw in some of the technical work to make sure Google can process your content, then Google will trust your website. Your natural traffic will grow and grow and grow. You won’t have to worry about algorithm changes. Your website will be crawled more deeply, your content will get indexed faster, and you’ll be able to rank for more competitive terms faster.
2. James Agate, SkyrocketSEO
To anyone just getting started with a website who wants to break into their market with some decent search engine visibility, I would recommend in the first instance looking to your customers and devising 1–2 pieces of solid, authority content which you can use as part of your sales process as well as for attracting prospective customers via social media and in terms of SEO it can be leveraged for links (to obviously help boost your rankings).
The key thing with the content is to ensure it is a platform for developing your thought leadership because this can earn you links passively, it can be used in proactive outreach to secure more links and finally it can lead to incredibly valuable links as you get invited to contribute to other websites as a guest author perhaps.
3. Bruce Clay, Global Internet Marketing Solutions
A blog is primarily an awareness channel that will lead to micro-conversions, such as social sharing, page visiting, etc. These micro-conversions are important, because they keep you at the front of a customer’s mind when they need the product or service you offer.
4. Jane Kryukova, Texterra
In our company, we specialize on all variety of traffic sources. We use content marketing, white hat SEO, guest blogging, email marketing, social media marketing and so on. We develop a personal online marketing strategy for each of our clients. This approach lets us achieve really great results.
In the era of global SERP personalization, website ranking is not the best metric at all. We prefer analyzing the effectiveness of our work by the following metrics: traffic, sources of traffic, conversion rate, leads quality and so on. Nevertheless, if a client wants to see his website rankings, we use MozPro.
5. Trond Lyngbø, MediaCom Norway, Search Engine Land
Make sure that anything you buy — whether it’s a CMS, a web analytics platform, or a PPC management solution — will help you achieve your marketing goals.
SEO is an integrated discipline. Different components influence and impact other business activities, and synergies between them can be lost unless you take the right precautions. Make sure you’ve mapped out your marketing goals and anticipate future requirements before even looking at software. Seek your SEO consultant’s advice early, before buying (or even deciding upon) a new product or service that impacts your online presence.
Proper foresight will allow you speed up and grow in the year ahead, rather than get bogged down by products that don’t support (or worse, hinder) your online marketing efforts.
6. Neil Patel, QuickSprout
If you are just starting out don’t waste your time with paid advertising or expensive marketing tactics. The best strategy, which is also a long term strategy is to leverage content marketing.
By writing such great content for your ideal customers, you will end up building a loyal audience of people who will follow what you have to say and spread the word about your company.
Content marketing is one of the most effective and affordable strategies. No matter what type of company you are or your skill level when it comes to writing, you can leverage content marketing. A good example of this is how we achieved great results at KISSmetrics through infographics.
Just make sure you give it some time as it can easily take 6 months to a year for you to start seeing good results. But trust me, the investment is well worth it.
7. Dennis Yu, BlitzMetrics
SEOs neglect the connection between search and social, that likes = links. Generate authority by spending a dollar a day, using workplace targeting on Facebook to reach journalists, media, and influencers. If you are covered in one publication, like the LA Times, amplify it through social media to the folks who work at the New York Times and Forbes. When they see you in another reputable publication they’re more likely to reach out to you and link to your online content.
8. Joost de Valk, Yoast
Your keyword strategy should have given you some idea what you want to write about. For blog posts, you will usually aim for a long tail keyword containing multiple words. After that you can use a tool, such as the WP SEO plugin, to gain a list of suggestions. You also want to test the search volume of your chosen focus keyword to make sure it’s high. You can do this through AdWords or Google Trends. Finally, you want to make sure that your keyword fits your audience.
9. Jayson DeMers, AudienceBloom
Publish truly amazing content, and the rest of the pieces will fall into place. Your content strategy is the backbone of your SEO strategy because it fuels your social media campaign (which acts like an amplifier to spread your content’s reach) which improves your ability to earn inbound links. It is such a key part of successful SEO.
How about you? What is the best SEO advice you’ve heard so far?