Apple, Sui Generis
Jean-Louis Gassée

A buck a day.

Apple’s “utility company” strategy has been an open secret for years for those who choose to see it.

Apple has 600 million+ (and growing daily) credit cards on account x $1.00 per day for hardware/software/services ≈ annual income of $620 billion and growing with each new credit car…, err, ahh, customer.