The inbound marketing methodology

“The best way to turn strangers into customers and promoters of your business.”

At a time when having a strong digital presence is crucial for success creating an outstanding customer experience has never been more important.

Inbound marketing is a holistic, data-driven approach that attracts individuals to your brand and converts them into lasting customers.

“Customers that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost”.

Forrester Research

Aligning marketing and sales processes is the answer to cutting sales cycles and increasing revenue.

And that’s where the Inbound Methodology comes in.

Inbound Marketing is Content and Social done the right way. It puts your target audience at the heart of the strategy, understanding not only who they are, but what keeps them up at night. And how you can help them solve their issues.

This all means that you can provide a personalised buying journey to your prospects, and qualified leads to your sales teams.

Inbound marketing is:

  • Content driven: By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.
  • A multi-channel approach: It accounts for where people are, and how they want to interact with you. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
  • All about context: By publishing the right content in the right place, at the right time, your marketing becomes relevant and helpful to your customers -not interruptive.

Bringing your inbound strategy together in this way also gives you visibility of every interaction a prospect has had with your brand online and moves them through the sales funnel at their own pace.

Which means you know exactly where your leads come from, enabling you to identify the campaigns that give you more sales.

Find out how the inbound marketing methodology helped our team to drive sales for ANS here