Mar 20What are dynamic websites and the benefits for your business?Out of all the exciting developments in web design and upgrades to make browsing a more user-friendly experience, one of the most useful is dynamic website design. Dynamic websites bring more benefits to businesses and browsers, over and above static websites. Here’s more about what dynamic websites are, their features…3 min read3 min read
Mar 6Email marketing — a beginner’s guideDo you use email marketing? If you don’t and don’t know the first thing about building your ‘list’ or planning a campaign, this is your beginner’s guide to the basics of email marketing and how email marketing can support your business. Email marketing vs social media As consumers, we receive many marketing emails and even…4 min read4 min read
Feb 20Social media trends for 2023 — which platforms to useThinking about your social media strategy for 2023? Wondering what platforms to get onboard with? It might help to know what’s hot and what’s not for the year ahead. We’ve had a look at some of the trends and developments of the various social media platforms out there and the…3 min read3 min read
Feb 6Privacy-centric businesses perform betterPeople care what happens to their data and, research shows, businesses and organisations that treat people’s data with the respect and integrity it deserves, outperform those that don’t. So how can small businesses do better when it comes to privacy and benefit from the enhanced performance this brings? …4 min read4 min read
Jan 23Avoid these web navigation mistakesBe clear in your website navigation. It’s important for user satisfaction, experience and SEO. Here are the dos, and the six big don’ts of web navigation. Tempted to make your website stand out? In an effort to make a website stand out and seem ‘innovative’ and different, it can be tempting to employ outlandish, new, or strange…4 min read4 min read
Jan 9What is keyword difficulty in SEO?If you’re aiming to get to grips with keyword difficulty scores to up your SEO strategy in 2023, here are some of the basics explained, including some of the terminology used in the most common SEO tools, and a 4-step approach to keyword difficulty. What is keyword difficulty? Keyword difficulty is a score of…3 min read3 min read
Jan 3Marketing your small business — 8 digital trends for 2023If you’re a small business, looking ahead to 2023, wondering the best way to achieve your goals, here are eight digital marketing trends well-tipped for 2023, specifically for small businesses and keeping a tight budget in mind. How will your customers hear from you? How will you grow your following…4 min read4 min read
Dec 13, 2022Web design no-nos for 2023Planning a new website for your business in 2023? …3 min read3 min read
Nov 28, 2022How to make money from a website… without using adsThe million-pound question everyone wants the answer to: how do you make money from your website? While ads may seem like the obvious answer, we’ll offer some insight into why this isn’t always a great idea and some of the other options when it comes to monetising your online presence. Just a watchword… …4 min read4 min read
Nov 14, 2022Is social media enough?While the potential for businesses through social media is, without doubt, significant, that doesn’t mean you don’t need a website. …3 min read3 min read
