Virgin Media — Festival & Celebrity Content
Culture Group co-ordinated a trip with The ‘Final 10′ to V Festival to get some hands-on experience at one of the UK’s biggest live music events.
Learning from the on-site experts the team got a taste for the various elements that go into making a successful festival. Culture Group secured celebrity content with access to a wide range of VIP’s so that the team could grab a few words of inspiration from the stars of the show including Emeli Sandé, Ollie Murs and Angel.
Whilst the ‘Final 10’ learns a great deal about event management Culture Group spent their time ensuring all content marketing opportunities were maximised at the event and shared via social media channels.
Culture Group worked with Virgin Media Pioneers and Virgin Unite to launch ‘The Project’