Top 3 Benefits of a Company Volunteer Program
Giving back to the community you serve is often a rewarding experience for many reasons. You make a meaningful contribution to your community, it gives you a sense of fulfillment, and it’s a great way to connect with your peers. Unfortunately, many of us are busy diving into our spreadsheets and meetings at work so there isn’t a a lot of leftover time to give back. As an employer, having a company volunteering program is not only a great for karma points; it has major positive implications on your employees, brand, and community.
Here’s why companies should adopt a cause for their organization.
An organization operates best when the team of people working together is in sync. It takes a well-oiled machine to ensure smooth operations. Each department has to work together in harmony to get the job done. In order to achieve success, everyone needs to learn how to work with one another. A great way for employees to learn how to work together is though a company volunteer mission. Think of it this way — your team gets to help their community while learning how to engage with each other. It’s a feel-good bonding experience that can improve communication and camaraderie among coworkers. That bonding experience transfers to the workplace which then feeds into a positive work culture.
Improves your EVP
The job market is competitive and swings in the favor of talented candidates. When you’re a great company, people want to join your ranks. Talented employees want to belong to companies they feel proud to be associated with. In fact, highly rated companies often have employees that cite volunteering as one of the perks of the job. This in turn impacts the quality of hires you receive, both boosting your employer value proposition, while ensuring that the best and brightest are taking care of your customers. So volunteering is not only awesome, you’ll also have top-notch candidates pounding at the door for employment.
Building the community
No organization can operate without a customer base. We love our customers and great ways to show appreciation is giving back to the community you serve. Retail juggernaut, Zappos created a first-rate volunteer program that put them on the map as they are known for building the Vegas community up. It’s not only great for the community, but your consumers will want to support your efforts. In fact, 52 percent of global consumers purchase products and services from socially responsible companies. Being socially conscious is good for the soul and your bottom line.
When you’re in the position to help out others, it’s always a good idea to do so. Organizations that have volunteer programs have engaged employees, loyal customers, and a community that loves them. Ultimately, employers that support volunteering will build a better tomorrow for everyone involved, so make sure to adopt a program to take work culture to the next level.
Read more here if you’re looking for ways to take your company’s social responsibility efforts up a notch.
Originally published at blog.cultureiq.com on January 14, 2016.