The complete guide on WeChat Luxury 2016/17 (part 1)
We are excited to share the Part 1 of our annual report with you: Luxury on WeChat: https://curiositychina.com/blog/reports/
Inside its pages, we have compiled a complete marketing guide with tips to increase your business in China as well as tap into the massive wave of Chinese tourism. You will find market trend analysis, case studies, insights from key players and a step-by-step strategy to maximise your ROI and marketing investment.
China is usually seen as the land of limitless opportunities. Since its creation in 2010, WeChat has evolved from a simple messaging app to a become a daily life tool for almost 900 million people. As a main communication channel to reach and engage with Chinese consumers and travelers, WeChat is now a complete E-CRM and e-commerce platform in addition to its extensive social and payment capabilities.
From a copycat nation to a leading land for innovation, WeChat is the perfect example of how deeply China has changed over the past five years, influencing western platforms and providing brands a powerful tool to engage the massive Chinese audience.
This Lunar New Year, we invite you to download a free version of our Luxury on WeChat report. It includes a complete guide for marketers who want to increase their business in China and leverage the massive wave of Chinese tourism. You will find market trend analysis, case studies, insights from key players and a step-by-step strategy to maximise your ROI and marketing investment.
Happy Lunar New Year!
The CURIOSITY CHINA Team