New Ways To Drive Traffic To Your Website In 2018

It’s 2018, a year when we’ve seen vast changes in the advertising and social media landscape. Getting your brand out there is more important than ever, and your website is the core of your presence. Brands understand differentiation, quality, and customer responsiveness. We’re ready to take things to a next level once people get to our websites.
The question is — how do you get traffic to your website in 2018? How do you work with social media in a new playing field? Here are three major methods from a marketing company Los Angeles agency, Custom Marketing
Unconventional holiday marketing. Businesses which are holiday-related have long known that the holidays which fit their image are a boon for traffic and sales. And many marketers are savvy enough to offer holiday promotions and specials, driving people to well-designed landing pages. But you can actually do more. The best time to begin marketing for a holiday is 6–8 months before that holiday happens, and the best way to do it is to create a page of extensive content about that holiday and how it relates to what you do. We’ve seen a revolution in content creators who are able to match ideas together. Take a concept-rich blog post which ties in your product or service, do proper on-page SEO and get your backlinks in early, and then wait for the holiday bloom. Best of all, this is a good longterm strategy, as people will want to return to the page the next time the holiday comes around.
Guest blogging 2018. Guest blogging itself has been around since the major advent of blogging in 2006. But it has a surprising and new impact in 2018. In addition to the side effect of providing good content, there’s a much more important advantage: You’ve just formed an alliance. You’ve just created a new stakeholder who has deep self-interest in getting people to your site. That person’s going to want to help participate in efforts to promote that post, and a good guest will promote the post herself, as well. And if you maintain the relationship, and make it semi-regular, then you’re going to have a mutual promotion ally. It didn’t always work this way, but now in 2018, we understand social capital, and it’s changed that dynamic in fundamental, positive new ways.
Hyperlocal vlogging. Vlogging, or video blogging, isn’t new, but its power is. Facebook native videos reach over 85% more audience than traditional posts. And Youtube is constantly expanding its search feature. That last part is a huge secret weapon for you, because unlike in previous years, people are starting to expect to be able to find hyperlocal videos. That started somewhat in 2017, but according to Google Trends, it’s exploded in 2018, now making it a viable strategy. Create a video blog that features some specific regional hook, and you’re going to start seeing long-tail traffic as people from that region start to find you. This is a very hot tip — get in on it before your competitors do!