

VP, Client Strategy @InfluenceHQ. Startup Enthusiast. SM Dir. @BostonTechJam. Former #SportsBiz guy. Husband. Father. Doggy Dad. Boston sports nut. RI native.
… take advantage. This is a sneaky arbitrage that a lot of people are underestimating the impact of. The value of your branding impression compared to impressions on any other platform is insanely high. Why? Because not only are you putting your brand in a place they can see it, but they really saw it. Filters catch you off guard — they catch your attention and show up directly in your account. Plus, you’re bringing value to the viewer: they have the ability to interact with it in a contextually relevant and fun way. This is big, especially with Snapchat taking off like it has been.