CyberAlert2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics for PR and MarketingEach week Glean.info (formerly CyberAlert) publishes educational articles in its blog as a service to our customer base in PR, marketing…Dec 22, 2016Dec 22, 2016
CyberAlertCyberAlert LLC Introduces New Media Measurement Dashboard, Rebrands as Glean.infoCyberAlert LLC, a long-established online media monitoring and measurement firm based in Stratford, CT and Durham, NH, has completely…Dec 6, 2016Dec 6, 2016
CyberAlertWhat Trump’s Surprise Election Victory Means for PR & MarketingBefuddled pollsters, journalists and media analysts are wondering how they could have been so wrong following Donald Trump’s shocking win…Nov 14, 2016Nov 14, 2016
CyberAlertGoogle Limits Keyword Data — How Marketing and PR Can RespondMarketers, PR and SEO professionals turn to Google’s Keyword Planner to refine their keywords when producing blog posts and other website…Oct 21, 2016Oct 21, 2016
CyberAlertWhy Key Messages are Essential for PR — and How to Create ThemKey messages build the foundation of public relations. They help PR prioritize efforts, ensure consistency, and stay focused when speaking…Oct 20, 2016Oct 20, 2016
CyberAlert8 Metrics to Better Measure Video for PR & MarketingThe use of video for PR and marketing, especially video in digital distribution channels, has grown rapidly in recent years. To be precise…Oct 17, 2016Oct 17, 2016
CyberAlertHow to Best Measure the Value of Trade ShowsTrade shows and other kinds of industry events present superb PR and marketing opportunities. In addition to meeting prospects and…Oct 7, 2016Oct 7, 2016
CyberAlert6 Steps to Stop Trolls from Harming Your Brand’s ReputationTrolls — those discontents who hurl inflammatory, hateful attacks and start pointless arguments online — seek only to cause havoc and…Sep 28, 2016Sep 28, 2016
CyberAlertHow to Avoid the Most Prevalent Social Media Measurement ErrorsGauging the value of social media marketing remains a continuing challenge for many organizations.Sep 27, 2016Sep 27, 2016
CyberAlertWhat Drives Social Media ROI? [New Research]Almost all organizations post on social media. But maintaining presence on Facebook, Twitter or LinkedIn does not equal social media…Sep 8, 2016Sep 8, 2016