What Swiggy has done is beyond being Bad-ass!. It has created a menu placement for the “Nation’s need” and encourages its users to ‘go and vote’. This is true CSR and not mere alternative advertising carried out by firms in the name of corporate social responsibility. This is really a wonderful gesture from the food delivery tycoon. If you run a business or a start-up that involves integration with your customers, so send out similar twinge messages and encourage them to go out and vote.