This has been a fascinating year so far. My book PLATFORM: THE ART AND SCIENCE OF PERSONAL BRANDING published, I traveled for work and play, got to see my family, our company Bell + Ivy launched a Las Vegas office, and had several interviews and speaking opportunities. In fact, so much has happened that I thought it would be good to recap what has been going on so far this year and let everyone know what I am working on next. …


I have been lucky enough to travel and speak at Global Ventures Summit all over the world. My first journey was to Bali, Indonesia. I had no idea what to expect when I was asked to be part of this incredible event, or what the startup landscape was like in Indonesia at all. …


The World Government Summit in Dubai, always leaves its attendees and viewers with a gratified, inspirational understanding of what governments and businesses across the globe are doing to improve the lives of citizens everywhere. This year, as the Raising Awareness and Human Social 2.0 panel wrapped up, there was one undeniable takeaway: the voice of Millennials and Generation Zers are forcing governments and businesses across the globe, to change how they operate. …


The film industry is a billion dollar business. Each year major these major studios piece together projects and fight to be the number one seller at box office. Some studios are consistently number one and consistently have record-breaking opening weekend numbers. What is their secret? The truth is that these big wins are extremely calculated. The studio executives look at more than just the messaging and marketing materials when they begin making a new movie. They also do not wait until they are near launch to start thinking about the films identity and how it fits into the overall brand…


Unfortunately for anyone who thought they could get out of analyzing numbers by getting into marketing, so much of Internet marketing is analyzing pages and pages of data, calculating rates, testing new features and then collecting more data to be analyzed.

Fortunately, it’s not quite strict algebra, and there are tons of tools to help even the clumsiest of mathematicians. Well, maybe not the clumsiest, but analyzing is a system of mathematics you can learn. Just like finding x, you’re taking the resulting numbers and working backwards to really close in on the values you want. …

Cynthia Johnson

Entrepreneur, speaker, columnist, and business advisor. Co-Founder, CEO at Bell +Ivy I’ve got 5-minutes, let’s connect! cynthia@cynthialive.com

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