How AR Will Take Over Our World

It Starts at Work: How Industrial Technologies Advance Our Everyday Lives

I’m going to take you on a journey of human innovation following a simple premise: things start at work and then impact daily life. Even more so, things tend to start as niche before there’s widespread acceptance and impact. It follows that DAQRI ® believes we can make our mark on business and then expand into other areas to redefine what is humanly possible.

The Wheel

(Unknown/Around 3500 BC, but possibly as early as 4000 BC)

The wheel is a pretty basic invention we take for granted some six thousand plus years later, but think about the impact it had on the world upon invention.

This is one of the first ways humanity and invention made an impact on their workday. Crops shifted from a source of sustenance to a commodity. Additionally, the surplus time in their day led to the formation of our first true societies. Give time back, make work easier, and the world progresses. Better work for a better life.

The Printing Press

(Johannes Gutenberg/Around 1440)

Admittedly, when the printing press first came out, it had a very niche market of less 10% literacy.

The impact is immeasurable on the distribution of information as previously rare texts became readily available.

Now, in the world today, for the first time in history, we have the opportunity to approach almost universal literacy, which is pretty spectacular.

The Cell Phone

(Martin Cooper (Motorola)/1973)

Where would we be without our cellphones?

If you left your mobile phone at home, wouldn’t you turn around to get it? It’s become such a lifeline in our daily existence, that it’s hard to imagine a time when they weren’t always in our pockets. But that time existed.

Early mobile phones didn’t easily slide into your pocket, and you would have to pay $10,000 for a briefcase version, just to carry it around. A briefcase. Businesspeople were early adopters, and for them, it was worth the price, size, and heft because it kept them connected and able to make important decisions. As its value became more widely recognized, the phone industry worked to increase reliability and portability, while decreasing size.

Those same shrinking cell phone components paved the way for the age of augmented reality.

AR in the Workplace: DAQRI Smart Helmet


What if anyone could put on a helmet and know how to do any job with less errors and more safely?

When we saw the need for an AR wearable in industry, the form factor was obvious. We needed a helmet that could replace what workers were already wearing. However, in addition to delivering physical safety, it had to also provide the benefits of augmented reality, namely to tap into the Industrial Internet of Things and deliver contextually-relevant and actionable information. We actually have the opportunity to remove human error from the equation.

A really interesting use of technology — you might have an expert on one side of the country and a worker on the other side of the country and that expert can actually see through DAQRI Smart Helmet. They can see exactly what the worker is doing, give that worker direct guidance, and help many workers across different sites in a single day, all from one location with a computer and internet access. That’s important in today’s workplace when you’re trying to cross bimodal workforces, and get knowledge from your workers distributed out to the those who need it.

When we talk about better management techniques, this is one place with the largest and most dramatic impacts. No one wakes up and says, “I’m going to go to work and screw up at my job today.” Everyone wants to be inspired by their work. Let’s give them the tools that they need to have access to that information so they can make the right decisions. They’ll be safer, more productive, more rewarded by their work and that makes a difference on the bottom line as well as the world.

AR on the Road

(DAQRI Automotive/Today)

The road is the next place you’ll see augmented reality helping to understand the world around you.

DAQRI has been developing holographic Head-Up Display technology for the last four and a half years and has over over hundred and fifty thousand vehicles on the road with this technology. A very dramatic and I think easy-to-understand example is in the case of ADAS — automated driver assistance. It would be really nice if the self-driving car could inform passengers of its decisions so they aren’t surprised when it makes a turn. In that way, it can help you to communicate, and more and more as the car takes the burden of driving away from you to make the roads safer, it gives you the opportunity to interact with and learn from the windscreen, as a canvas for information.

AR Everywhere

(DAQRI/Today and Tomorrow)

When you think about a world where AR is everywhere, it’s really about empowering people.

We think that AR isn’t about augmenting reality, it’s about augmenting people — pairing the best of people with the best technology to achieve intelligence augmentation. Intelligence augmentation gives power to all people to engage their world completely and tackle the hardest problems.

Imagine a world where everyone, no matter who they are or where they live, can make perfectly informed decisions.

Imagine a world with seven billion scientists and artists.

Now stop imagining, because it’s already started.

And like so many innovations before it, it started at work.

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