Top 5 reasons why Search Engine Optimization is really important for your website
In this age of internet,Search Engine Optimization is not a new term anymore. In simple words it is a way to market your website and products to bring them to the top of search engine result Pages (SERPs). It gives your product the cutting edge exposure in this age of fierce marketing. What’s more, this first page, top place advantage is ‘almost’ free in the long run because, Search Engine Optimization is the tool to bring your website on top of the search engine pages ‘organically’ meaning without paid advertising, all it takes is careful planning, dedicated and continuous effort and a bit of patience. It is a technique which not only gives weight-age to the end (Traffic) but also to the means (Search Engines). Meaning that SEO techniques emphasize on bringing qualified traffic to your website through strong content, targeted keywords, backlinks, etc. but, they also do not underestimate the importance of letting the search engines know that you deal with those products and services by making your website easier to be crawled by web spiders. It is a holistic approach towards a comprehensive marketing strategy. It emphasizes on a simple idea that whenever someone looks for your targeted keywords you are shown at the forefront. So to sum up, in this world of mindboggling advertising competition, SEO is a way to present yours as a big, bold and colourful display advertisement in comparison to other miniscule classified advertisements, to ensure that you stand out in the crowd.
Top 5 most important contributions of a good SEO strategy:
Increased Qualified traffic
Whether you run an informative blog, an eCommerce company or you’re advertising your brand over the internet, website traffic is a must. SEO helps in generating traffic for your websites by bringing you to the top of SERPs. A high ranking on SERPs means more visibility and would ultimately means more clicks. Not only this, being at the top makes you trust worthy in the eyes of the searcher and hence the likelihood of conversions increase tremendously. However, you can get to the top of search pages through various other paid mediums like sponsored ads and PPC campaigns too. But, SEO helps in bringing qualified traffic to your website which has a much higher conversion rate. A person who has already been searching for the product or service you are selling has a higher chances of making a transaction at your site rather than a person who has just been diverted by an advertisement. Hence, with a carefully planned SEO campaign you can get the much prized audience for your website with a conversion ratio and that too with great reliability.
SEO is no blind game. It is a carefully planned strategy with great checks and balances in place, so that, not only you can see if the things are working for you or not but also have the power to change the ingredients at will. SEO lets you see all the things in great details thanks to the great analytic tools available. Hence, you can see the effective result of various factors like rankings, traffic and conversions. You can analyze the visitors of your site on the basics of demographics so that the content strategy and marketing campaigns can be streamlined and focused to attract the effective crowd. In eCommerce this analysis helps a lot in understanding things like the factors effecting sales, the points which are causing issues in the sales and the biggest factors which are resulting to conversions so that you can run a dedicated effort on the effective areas and do not have to run wall to wall blindly or spend uniformly on all factors whether they are paying or not. In all, SEO techniques help you in exactly evaluating Return on Investment (ROI) for various efforts run by you. It makes you more focused on the positive channels and saves wastage of efforts. Hence makes your advertising campaign leaner avoiding waste.
Cost effective in the long run
In all the advertising mediums present over the internet SEO campaigns are the most cost effective for the simple reason that these bring qualified traffic to your website and generate more profit. Along with this, it also helps in keeping your website on the top of SERPs and hence you keep gaining steady traffic increasing your marketing capabilities. In this attention crazy world this could be one of the biggest achievements. But, SEO being a careful strategy looks beyond that and that’s why it remains focused on bringing focused audience continuously which can generate revenue for you. Take SEO as an investment because it is never an expenditure, it adds more value to your site. You will not be paying for the traffic, ranking or branding. All you will need to do is put in a steady effort in optimization of your website so that the search engines can find your website easily. It has been proven time and again that at any rate SEO is one of the most cost effective advertising techniques because SEO’s ROI is always higher than all other mediums and in the account books and balance sheets it’s all that matters in the end.
Contributes to site improvement techniques
Continuous improvement is another significant attribute of SEO strategy and hence, it is always looking for things that are contributing negatively towards the success of your site. Factors like navigation issues, slow loading of the pages, abrupt errors, unavailability of your website, etc. are big factors which might affect your website’s ranking negatively and your website may take a hit on ranking as the search engines might downgrade your website and start considering it unreliable. SEO specifically looks for such errors in the functionality, availability and accessibility issues and pinpoints the possible causes which help in resolving them. Along with this, it also help you understand the things causing high bounce rate of viewers so that you can amend them on time. In all SEO strategy is your friend, guide and philosopher in making the required changes so that you reach the top easily and maintain it too.
Branding is a big thing. It is a way to establish your name and become reliable and trustworthy in the eyes of your target audience so that they can recognize your name. It is a single most aspect of advertising which takes the highest amount of budget in any marketing campaign. On the internet it is the job of SEO campaigns to establish your brand image in front of the target audience. As Bill Gates has once said in his famous article ‘Content is King’, SEO campaigns use high value content to market your brand in front of the readers. Through this content posted on guest blogs, article sites, social sites, etc. SEO strategists establish the fact in the readership that you are an authority on the subject so that when they are looking for the products and services related to it you are an easily recognizable name to trust upon. This is what all big companies have been doing since ages. When they start showing the advertisement for a soft drink brand hundred times a day they do not believe that you are going to get one instantly but they intend that the time you go to buy one their name is the most recognizable one. SEO does exactly that on the internet through obvious and latent marketing techniques.
SEO is important. For improving your ranking, for brand awareness, for getting qualified traffic and number of other reasons not defined here in constraint of space. It is more important because you would really need it when you want to rise up the search pages and it is the only way possible. The only important factor is the timing when you start giving it the due credit, because the moment you lose in ignorance will be gone and someone else will be gaining on it. So if you have been pondering about getting SEO done for your website then ‘Now is the Time’ for it.