UFO Economics — A quick look at the dollars and cents of Anomalistic Science

David Metcalfe
Jun 18, 2018 · 4 min read

Let’s take a brief moment to step outside of any speculations of motive and untoward manipulation or even the reality of the phenomenon itself and let’s get down to what really matters for most folks when we’re talking about anomalous experiences:

How much $MONEY$ can we make on this stuff if we figure it out?

While dollar signs might not spark that idealistic urge to leap into utopian dreams and unknown futures, they do drive research and development efforts and are a hearty incentive for mainstream organizations to start to take a more serious look. Without a clear opportunity for profit it’s almost assured that no dedicated resources will be put into these areas — Col. John Alexander often brings up the other option, frame the anomaly as a defense issue.

Dollars or danger, how do you want your UFO research funded?

Economics has been a powerful lens in the long term analysis that Dr. Andrew Chesnut and I have applied to the global growth of Santa Muerte’s (Saint Death) devotional tradition. Santa Muerte’s interaction with established religious and social organizations follows basic market dynamics which provide insight into the very fundamental elements of how belief interacts with society.

In Chesnut’s early research he was able to discover the surprising size of Saint Death’s devotional tradition through conversations with botanica owners, many of whom admitted that they were in the process of converting as much as 50% of their shelf space to products related to Santa Muerte.*

Tracked over time the ebb and flow of products gives a sense for the ebb and flow of the customers fulfilling their devotional needs at these spiritual supply stores — changes in these products also allow for insights into the changing needs of devotees. Taking this analysis further we can look at wider markets to track the presence of the symbols and imagery associated with Santa Muerte’s iconography and develop contexts in which to better understand the particular nuances and adaptations that occur when the devotional tradition takes root in different social environments.

Having seen rich returns in applying market analysis to la Nina Bonita, join me in taking a small step into looking at some very, very basic UFO economics!

“Now you might ask yourself, what can you prove from a videotape? I mean, you can see videotapes all over the Internet and so on. But this was data fusion. They are gun-camera tapes. There are these videotapes from the pilots, voice recordings, data link recordings from Aegis and many other military platforms, expert witnesses. So, in fact, the data density — and this is what’s changed the field a lot — our detection capability has gotten so advanced that we’re losing our inability to see exactly what’s going on.” — Dr. Hal Puthoff during his address to the joint SSE/IRVA Conference, Las Vegas, 8 June 2018*

While the recent publicity has raised the level of wider attention on this topic — we don’t need any of this robust new data set to start our simple exploration, in fact we can skip back to 1998 and a paper that Jacques Vallee published in the Journal of Scientific Exploration titled, Estimates of Optical Power Output in 6 cases of Unexplained Aerial Objects with Defined Luminosity Characteristics.

In this paper Vallee presents some of the results that have been gained from photo analysis in terms of the physical characteristics of a particular set of UAP sightings. We don’t even need to get too deep in the weeds in the results to do our simple analysis — let’s just look at one particular case featured in the paper — Case №1: August 27, 1956, McCleod, Alberta (Canada) — Classification: MA-1.

Sorry to say — especially for those of you who’ve yet to be enraptured by the hard science behind anomalistic studies — we can also avoid including any of the witness narrative or speculation on the origins of the object — we just need one number, the estimated optical power output for this particular case.

“Maccabee finds a range of 2.5 x 10⁹ W (2,500 megawatts) to 3 x 10¹⁰ W (30,000 megawatts) for the power output within the spectral range of the film. As he rightly points out, however, ‘the total power emitted over all frequencies might be much greater.” — Jacques Vallee, Estimates of Optical Power Output in 6 cases of Unexplained Aerial Objects with Defined Luminosity Characteristics, Journal of Scientific Exploration, Vol. 12/№3, Autumn 1998*

If we take these numbers and take an average of $0.15/Kilowatt Hour — or $150/Megawatt Hour ( $2.50/Megawatt Minute) — and we’re cautious and adjust for the possibility that the output is not sustainable — if it is stable for one minute, we have on the high end (30K Megawatt) an object generating $75,000.00 worth of energy per minute. On the low end (2,500 Megawatts) one generating $6,250.00 worth of energy per minute.

Now THAT is something investors can take to the bank, whatever it is — natural, supernatural, super natural, preternatural, paranormal, artificial, multi-trans-or omni dimensional, man made, extraterrestrial, time traveling, or straight from the hollow earth — it’s completely irrelevant if the thing is potentially churning out $75K of energy resources per minute. Then, whatever it is looks like something to put resources into figuring out.

This is the most crude and basic analysis that we could do on the potential profit, but it shows that there is a good possibility UFOs could translate into cold hard dollar signs and that is what will get organizations with serious resources to look at these areas.

Well…wait just a second…that is EXACTLY what has brought serious organizations to look into this phenomenon!

Those late to the game might have a bit of catching up to do!

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David Metcalfe

Written by

Editor-in-Chief, Threshold: Journal of Interdisciplinary Consciousness Studies | Essays from the margins of a shifting world

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