DeSantis BreindelWhat can Bravo’s Real Housewives teach us about B2B taglines?Is a tagline really what’s best for your B2B brand?Mar 13, 2019Mar 13, 2019
DeSantis BreindelFor M&A Success, Put Branding in the IMO LoopWhen large, complex organizations combine — whether through M&A or internal reorganization — a strong new brand can be the essential glue…Oct 5, 2017Oct 5, 2017
DeSantis BreindelVirtual, Visceral and Visual: Technology’s Powerful Influence on Design and BrandingVirtual reality. Artificial intelligence. Drones everywhere. One minute a new technology seems like the stuff of sci-fi. The next minute…Aug 12, 2017Aug 12, 2017
DeSantis BreindelWhat Do Mount Everest and Carl Jung Have to Do With Branding a Professional Services Firm?While conducting research for our branding project with ICF, a global consulting firm, we did a lot of “typical” research: in-depth…Jul 24, 2017Jul 24, 2017
DeSantis BreindelB2B Brand Voice in the Age of the Emojiby Julia Mulcrone, Strategist at DeSantis BreindelJan 24, 2017Jan 24, 2017
DeSantis BreindelWhy Focus Is So Important for Building Brands (and Businesses)by Hannah FoltzOct 5, 2016Oct 5, 2016
DeSantis BreindelFrom Measurement to Improvement: An Agile Approach to Employee EngagementForget the annual survey. The new path to engagement is real-time.Sep 8, 2016Sep 8, 2016
DeSantis BreindelThe Curious Case of Yahoo’s (Missing) IdentityA lot has been written about the ‘prolonged demise’ of Yahoo. In short, the internet company has suffered a tumultuous and tiring 22-year…Aug 31, 2016Aug 31, 2016
DeSantis BreindelGreat Expectations: Why Customer Experience Should Be Brand-Driven, Not Technology-DrivenThe experience a prospect or client has throughout their decision-making journey should be consistent, relevant and on-brand.Aug 5, 2016Aug 5, 2016
