Bloggers might partner with governments post-pandemic

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Photo by Atikh Bana on Unsplash

The use of online influencers by brands looking to reach millennials has been a growing feature of travel and hospitality marketing in recent years. World-famous internet celebrities down to “micro-influencers” with modest followings can take advantage of companies willing to offer expense-paid trips in exchange for social media promotion. Many bloggers have spun this into a full-time career and up until COVID-19, were spending the majority of the year traveling abroad.

When the pandemic grounded flights and governments set restrictions on foreign travel, these influencers were suddenly unable to do their job. Pre-planned sponsored trips were canceled as businesses had their marketing budgets slashed and the hospitality and tourism sector went into crisis mode. …


FOOD DELIVERY WARS

At a time when restaurants are struggling, apps like Uber Eats are getting stronger

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Photo by Viktor Forgacs on Unsplash

The coronavirus pandemic has decimated the restaurant industry overnight. As lockdown measures were introduced, hospitality businesses were ordered to close their doors and were left with uncertain futures. With customers stuck at home, many restauranteurs found that their best option for survival was to turn into a delivery-only business.

Prior to the pandemic, the industry was already coming to terms with a growing demand for food delivery. The emergence of online ordering marketplaces like Uber Eats, Grubhub, and Deliveroo allowed diners to access thousands of restaurants on a single platform. Customers are able to select meals through an app and the company then places the order with the restaurant and arranges home delivery using its own drivers. …


TECH vs. THE WORLD

As the global economy collapses, tech giants emerge from the pandemic stronger than ever

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Our growing relationship with technology reached a tipping point during the coronavirus pandemic. With people told to stay indoors, the lockdown accelerated the trends that had already been shifting our lives online. We soon found that Big Tech — Amazon, Apple, Google, Facebook and Microsoft — were able to fulfil many of our daily needs and prove their indispensability in the process.

Facebook allowed us to keep informed and connected with friends and family that we could no longer visit due to quarantine restrictions. Amazon boosted its workforce by 175,000 to meet the increased demand for online shopping as physical stores shuttered. …

About

Delano Bart-Stewart

Marketing communications specialist with an interest in media, business and culture.

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