Top 10 Application Development Trends for 2016
Despite being the buzzword, mobile still has long way to develop
If you work in a software development company, it’s hard to overlook the fact that being unable to deliver either responsive products or apps merely equals the declaration of death to your business. Every time we pitch our services before potential partners, the first question that follows: What’s about mobile?
And it wasn’t this way 4 or even 3 years ago. We could engage with projects that didn’t have any intentions to go mobile. A lot has changed and it seems for outside spectators that the mobile industry is now mature and quite established. However, from the inside, it’s obvious that smartphones and apps are yet to hit their golden age before being knocked out by major disruptors like IoT or augmented reality, or both. So, what are the main things that will change?
The number of users is smaller than it looks: it’ll grow
“Today everybody has a smartphone, at least in the U.S.” is a false claim. About 30% of Americans don’t use smartphones and on the global scale, the overall number of smartphone subscriptions is 3.4 billion, according to the Ericsson report. And the subscriptions number exceeds that of actual smartphone owners because some users have multiple subscriptions. It’s expected that will see the number doubling by 2021.
New audiences are likely to arrive from developing and underdeveloped countries where the mobile connection is the most approachable source introducing the marvel of Internet to people. According to the Pew research, by the way, 10–15% of Americans use smartphones as the major Internet connection source as they experience financial difficulties to afford the broadband.
Anyway, we are going to see even greater mobile growth in a few years. That basically implies that the market has room for new disruptive solutions.
We’ve yet to learn to do m-commerce
Despite the fact that 56% of consumer traffic accounts for mobile devices, mobile purchases still lag behind old-fashioned payments methods. The eCash study has recently discovered that 20.7% of iPhone users with Apple Pay have ever tried the feature. And to add, the rate of use is quite low staying in a ballpark of 60% of users who apply for Apple Pay just once a week or so. And it’s not that m-payments are inconvenient, it’s rather they are underdeveloped.
Perhaps, the most critical reason to that is the lack of proper standardization. Users have to install a wide array of apps supporting payments to make simple purchases across multiple websites or conduct transactions. And if you like traveling to other parts of the world, things get even more puzzling because we don’t have globally accepted systems whatsoever. Organizations like MasterCard and Visa are currently making their first steps to work out some standards but we’re still not quite there.
Another concern is security. With a new technology coming into play many smartphone owners stay hesitant to use their mobile wallets. Quite obviously, people at large are resistant to changes and will keep opting for the methods they’re used to, especially when it comes to money. But security concerns should be thoughtfully addressed by software companies as well to let m-commerce eventually develop into the practice supplanting plastic cards.
Talents are too pricey
The companies like Facebook and Google that can afford high salaries and great working places set a high threshold for smaller players to acquire cool technicians — a hard mission for startupers venturing their ideas in a garage. Talents should become more affordable to allow standalone founders generate new and disruptive products.
As far as we’re based in Eastern Europe, it’s much easier here reaching out to a great pool of talents that aren’t nearly so demanding as their peers from Silicon Valley. And it yields tangible results. Awesome and recent apps like MSQRD and Prisma were created by the teams from Eastern Europe, though the former one has been already bought by Facebook and it’s very likely that the latter will face the same. So, looking at the other talent sources is maybe one of the solutions to this.
We’re hardwired to AppStore and Google Play
AppStore and Google Play remain the most popular platforms both to pitch new products and explore them for users. However, the Internet now abounds with new places to discover and promote new products. Startupers can leverage the Quora community to introduce their ideas and software or post their best implementations on GitHub to partner with co-founders. These are promising paths that shouldn’t be overlooked.
Please, share your ideas about perspectives of further app development as you see them and don’t miss us covering the most powerful app development trends.