OMCA Certification & Its Benefits

Avenues in marketing have grown by leaps and bounds over the last few years. Internet Marketing offers plenty of opportunities for marketing professionals as well as potential digital marketing professionals. However, entering the arena without proper certification can be a handicap. It hence becomes necessary for them to get specific credentials and hone their skills by taking up and successfully completing certification programs. These programs are a proof of exam completion and skill assessment.

Internet Marketing Credentials can be beneficial in many ways. It is a new field with no specific entry level requirements, so the chances of growth can be impressive for people who come prepared with certifications. They can make them stand out and earn them the respect of being competent and well-informed. The high level of knowledge and skills that comes with a formal study and experience is incomparable.

Online Marketing Certified Associate (OMCA) is one such reputed certification designed for online marketing associates and entry-level practitioners. Designed for those early in their online marketing careers, the OMCA demonstrates foundational knowledge of online marketing concepts and generally accepted practices across multiple digital marketing disciplines. This is the first step towards earning the Online Marketing Certified Professional (OMCP). This can be acquired by completing an OMCP Authorized Training Course delivered by an authorized training provider.

OMCP Awards two levels of certification:

OMCA is a valuable entry-level certification for online marketing associates and entry-level practitioners

OMCP is the industry’s premier certification for online marketing professionals who have a combination of extensive professional experience and training from qualified providers. Designed for those with more extensive online marketing experience, the OMCP demonstrates a thorough knowledge of online marketing concepts and best practices across one or more digital marketing disciplines. Ref: omcp.org

The following online marketing disciplines are supported by the most recent OMCP Role Delineation Study, are considered core to OMCA certification, and determine the content of the OMCA exam:
• Content Marketing
• Conversion Rate Optimization
• Email Marketing 
• Mobile Marketing Paid Search (PPC)
• Search Engine Optimization (SEO)
• Social Media Marketing
• Web Analytics

OMCA certification makes a resume stand out from the rest and helps in getting better employment opportunities. It is as much useful for small business owners and budding entrepreneurs as it is for job seekers. It can help them to convey their skills and flaunt their qualification in front of potential clients. It can be an important factor in making your business card, letter head or other marketing material create a good impression.

OMCA certification can go a long way in promoting yourself and your skills and abilities. Advertising and agencies offering digital marketing services, website design, digital or new media companies, etc are places where this certification and your formal education, skill and experience, can help you rise high on the corporate ladder.

For people who have their own websites, social media and other online profiles or other collateral materials and who have their own business in this field, these certifications can be successfully used to clench important deals with clients.

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