In truth, podcasting isn’t special. The pre-production, production, and distribution works like any form of digital media.
…ow. The odds are always against you. After all, “if you build it, they will come” is a big fat lie. The work of podcasting is only partially in pre-production and production of the show itself. The hard, unrewarding graft is in the marketing.
…r mattress or razor for 30 seconds? Suddenly, a captive audience of 200 seems much more impressive. Even a small audience is an effective audience.