Great communication isn’t just about what you say, it’s about what other people hear.
In truth, podcasting isn’t special. The pre-production, production, and distribution works like any form of digital media.
…ow. The odds are always against you. After all, “if you build it, they will come” is a big fat lie. The work of podcasting is only partially in pre-production and production of the show itself. The hard, unrewarding graft is in the marketing.