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“ Together with Amazon, we will accelerate our mission dramatically by connecting more neighbors globally and making our security devices and systems more affordable and accessible.” — Jamie Siminoff, Ring CEO, on Amazon’s acquisition of Ring

A Ring to Rule Them All

DFJ
DFJ
Apr 12, 2018 · 2 min read

By Randy Glein, DFJ Partner

Today marks the beginning of a new chapter for Ring, as they have now been officially acquired by Amazon. Congratulations to Jamie Siminoff and the entire team at Ring! We are honored that you invited DFJ Growth along for the first leg of your epic journey.

Ring was born from the humble beginnings of an inventor in his garage, where Jamie committed himself to the mission of making homes and neighborhoods safer through affordable and intelligent connected devices. Fast forward a few years, and today Ring holds a trusted place at the front door to millions of homes. Consumers rely on a suite of Ring products that serve as a new form of electronic watchdog, creating a virtual ring of security and safety around our homes and neighborhoods. Headed toward the future, Ring is well positioned to be the connected neighborhood watch service for hundreds of millions of people around the world.

While there is still so much to do, it is worth taking this moment to take in the view and reflect on what Ring has accomplished so far. It has been an exhilarating climb up a challenging and daunting ascent. Along the way, Ring has been unwavering in its commitment to the broader mission as it has battled incumbent giants and upstarts alike in the highly competitive consumer electronics market. Their intense focus on having a positive impact in our communities has allowed Ring to capture the confidence and trust of millions of customers.

But we realize Ring has merely reached the first plateau on its journey. The next phase requires another bold trek to reach even greater heights. Enter Amazon, a powerful ally uniquely suited to accompany Jamie and his team as they march toward the pinnacle of their industry. Ring is an incredibly mission driven company, propelled by the desire to make homes and neighborhoods safer everywhere.

Thank you, Jamie, for inviting us to be part of Ring and your mission. Your passion is infectious, which was a magnet that attracted us to support all you are doing to make the world safer. We are grateful to have played a small role in the Ring story and are excited to see you write the next chapter. It will no doubt be another best seller on Amazon!

Randy Glein is a partner at DFJ
@rglein

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