The xx + advertisement
I really love the band The xx for the simplicity of their cover albums. Just a simple “X” put on an interesting background.
But this time they’re making special ads all around the world. With posters — made out of paper or simple glass — they’re putting out a new style for the advertising market of today.
But the key word here is: simplicity aka minimalism. You can often just see the album cover — sometimes even without any title or so (as seen on the pic above from the Zurich main station).
They don’t force you to buy it — they just want to slightly win over your attention. And when you’re really interested, then you’ll find the album on your own.
The product must drive you — not the other way around.
@wojactor | same on Snapchat