It’s easy for me to roll my eyes at the myriad of ‘new year, new you!’ types of posts, but the truth is, I secretly love this excuse to take stock and reassess. Take this newsletter: I find it immensely satisfying to know this is the 101st one I’ve sent out since joining Passle. However, it’s not the same newsletter it was to start with, it has evolved along with you, its readers, so thank you for being part of its journey!
We often get asked why our logo is an octopus. Well, James’ post this week should help elucidate that mystery! According to James, clever companies have learned to empower the experts in their different tentacles, and not just rely on a central brain. That’s very much at the heart of what we do at Passle: give you the tools to make it easy for your busy professionals to share their expertise.
With the dawning of the GDPR and Google ranking for Expertise, Authoritativeness, and Trustworthiness, it’s time to get on board of content marketing once and for all.
Helps busy experts showcase expertise online, @passle SVP, GB Duathlete, Team @bonkathletic @Spokes_Bagshot Instagram: @instdk snapchat: dkchat1