They have a legitimate excuse for this. If you signed into Facebook a few years ago, the Facebook algorithm had only a few hundred pieces of possible content to show you. Photos from your family, updates from friends, news from brands you liked, content from groups you belonged to. But these days there are tens of thousands of potential pieces of content to show you every day. If you check Facebook twice a day and see 30 items each time, that means you miss 99% of what gets posted to Facebook. And it’s easier to charge a brand to get their content seen than your friends and family.
Jason showed me how creators would try to get around this problem by making two-part videos, putting the first part on YouTube and the second part on their own sites to try to collect email addresses from those visitors. Because having an email address means you have a direct connection. You own the relationship, not YouTube.