Katyan, wow, this is a ‘must read' for everyone expecting a miracle fix from social media marketing 😉
Having read of the frustrations of some folks, as you dig deeper, the lack of understanding is apparent. If you want to get results you have to be prepared to engage, and not be a random spammer. Automation, does not mean the communication is done for you. However many use scheduled tweets and responses to spend less time engaging. Everything has its benefits and drawbacks, and technology is not a miracle worker.
Love the way you have articulated the full picture of social media in action.😊