A Letter to the Brass
Sam Hancox

Sam, I sure like this. When marketers are chasing numbers, they are no longer focusing on sustainability but on present impact, short term gains. Lets win today and we will figure out tomorrow — tomorrow. No. Seems that somewhere along that speeding technology train marketers are hedging on numbers and not leveraging on quality and loyalty. While consumers are making quick decisions, maybe we should be the ones to help them take a breath and enjoy the transactions!