Why do pull quotes exist on the web?
Jeremy Keith

Perhaps pull quotes are about scanning, rather than reading. People still scan, rather than read, the Web as they did with print magazines.

Still: I’d rather see a pull quote that isn’t actually “pulled” from the body text, but is just a highly emphasized sentence that appears where it is needed in the natural flow of the piece. With a link to let me tweet it. Yeah. that’s the ticket.

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