Search Engine Marketing | SEM — A Quick Results Driven Approach


Consider a scenario, you are going to launch a promotion about Merdeka. This promotion lasts for a month. SEO servers a similar purpose. Working on SEO is a strategic approach so, it will take time to get a decent ranking. One important factor that makes this task even challenging is the level of industry competition. In that case, in order to get quick results among SERPs, what is the ideal option available? One effective and quick results driven solution is SEM.

Search Engine Marketing

Right above the SERPs organic results, there are some other pages which have a little icon of “ad”; yes these results are the production of SEM. Search engine marketing (SEM) is a form of Internet Marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) mainly by paid advertising.

SEO vs SEM

The main difference that categorized these two digital marketing tools; is paid vs organic results. Search engine optimization is a long term strategy and requires much more time and constant efforts to produce results. These efforts are organic. However SEM comes under PPC ads and these paid ads are quick result oriented. Before presenting the organic SERPs, search engine shows sponsored content related to that searched query. These are the results of search engine marketing.

Working Mechanism

Most common form of SEM is Pay Per Click (PPC) advertising. These are the immediate and paid results which you can find with the word “ad” written next to each link. These ads are based on keywords results so Google sells keywords to the highest bidder. A benefit of these ads is; one will have to pay only when someone clicks on the ad. Unlike the CPM (Pay Per Impression) where one has to pay on the basis of ad exposure only.

Banner ads, remarketing, ads on social media sites are other types of SEM. 85% of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. 19% of brand marketers expect to significantly increase their paid search investment next year.

Courtesy: Digital Marketing Agency Malaysia (iMarketing MY)