Brand realities dismantling the power of tech startups.
The tech startup world is exploding. These game-changing startups continue to shake up our culture, reshape how we live our lives, and dismantle perceptions of impossible. They are the ones unleashing visionary ideas that bring progress, change and betterment to the world.
Tech startups’ fundamental ambition is to fuel and direct their company to realize their full growth potential and set them up for unstoppable market momentum. But for a startup whose primary job is growth, ‘brand’ is often something that’s deprioritized on their growth journey.
Thinking of brand as more of…
Five foundational imperatives for defining a cannabis brand to standout in the current market.
BRAND DECODE is an ongoing exploration series helping decode the world of brands — bringing a sharp lens on cultural shifts, tensions and explosions and what it all means for brands. The first instalment explores what it takes to build a standout cannabis brand.
It’s an interesting time, it’s a wild time and it’s a critical time when it comes to the emerging cannabis space. Cannabis players are gearing up for legalization and making bold moves to stake ground in a category on the brink of…