When asking the right questions, conversations begin to offer lessons and learning. Information and perspective is not always volunteered, sometimes it requires the tactful skill of drawing this out. The best question… always ask ‘why’. Doing this helps to shed the peripheral rationale as to why people think they do what they do and gets us to the emotional and real reasons driving behaviour. The real needs and benefits seeking fulfilment are exposed. Asking ‘why’ hits the core, so allow for those awkward silences to pass as they are often followed by a splurge of divulged thoughts and feelings. Now, we begin to understand the humans we are interacting with.
Advisory for creative entrepreneurs: “Solving niche challenges creative businesses face”.
Illustrator: Lisa Williams (Instagram: @artist_llw)
