Using social media platforms for marketing plays a big role in the growth of businesses. Millions of people are using social media to share pictures and life stories and the best businesses are utilizing its power too. Finding customers online is easy if you have the right strategy.
Instagram is one of the largest social media sites. It just hit 800 million users in September which makes it a goldmine of potential customers. In fact, Instagram beats all other platforms in terms of engagement rate and many small businesses have reported to have grown customers and driven sales by using the app. Instagram is well known for picture selfies and will definitely work well for business that sell products or provide a service that can be photographed. Such businesses posts colorful pictures of their products or their customers trying their products which attracts many other people who are searching for similar brands and products. So how do you use Instagram to increase sales and traffic to your website assuming you already have an existing account?