I overheard an executive talking about a design brief in a way that was very candid and revealing recently. They referred to the design process as “Making this thing Pretty” I don’t know where the idea of pretiness as the purpose for design came from. Pretty is only one…

Design: Search Recognition, Differentiation, Memorability and Integrity

I don’t know where the idea of pretiness as the purpose for design came from. Pretty is only one note on a keyboard. No one serious about design thinks that way. Design is not just strategy meets solution either…

Design is the search…

David Shantz -WOW

CMO for early stage ventures, Creative Director at WildOutWest: we launch new Ideas: naming, branding, web development

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