Design it | IIM Lucknow

Highlights from my talk about design thinking processes and prototyping in product design at Inflection Point 2021, the Product Management Fest of Indian Institute of Management, Lucknow.

The session revolved around the core concepts of design thinking and the user-centred design process.

It also introduced folks to getting started on a UX strategy for creating digital interfaces and experiences and translate those amazing ideas and concepts into wireframes and prototypes.

The session was attended by 90+ students along with 100+ registrations for the wireframing contest that followed.

Photo by Startup Stock Photos from Pexels
Photo by Startup Stock Photos from Pexels
Photo by Startup Stock Photos from Pexels

We often see design being misunderstood or partially understood as something that is used to make things “look pretty”. However, the role of design is far greater than…


Looking back at some of my important works and moments from 2020

Well, here were are, at the end of a year or somewhere in an era of a pandemic. Time seemed to stand still as we tried to protect ourselves and our loved ones in what was perhaps one of the most difficult years some of us has seen in our lifetime. And amidst all the struggles, I think it is important to look back at our lives this year and cherish the things that made us happy and pushed us to go on even on the gloomiest of days.

As I prepare to wrap up 2020, I look back…


Challenging myself to make visual patterns for word prompts

Every October, artists all over the world take on the Inktober drawing challenge by doing one ink drawing a day the entire month.

Stuck at home, amidst a pandemic, I did find myself some time in between projects and decided to give Inktober2020 a shot.

I think the last time I did this was in 2017.

Even though one is expected to make ink drawings by hand, it is more about challenging yourself to create something based on a prompt and do it every day for the entire month. I decided to make patterns — and my primary tool of…


How a designer finds solace in the culinary arts to exercise his creative senses

A typical Bengali lunch spread — rice, lentil soup, fritters and fish in mustard curry.

“Cooking is one of the oldest arts and one that has rendered us the most important service in civic life…”

— Jean Anthelme Brillat-Savarin

The origins of cooking began with primitive humans roughly two million years ago. There are various theories as to how early humans used fire to cook meat. According to anthropologist Richard Wrangham, author of Catching Fire: How Cooking Made Us Human, primitive humans simply tossed a raw hunk of meat into the flames and watched it sizzle. …


How we built a basic photographic camera in 10 days and froze the world around in time with our own lens

The concept of ‘time travel’ has always been an intriguing one for anyone, indeed. What if we could travel back or forth in time and space? How would we attempt to understand and define the context in that time and space? Whom would we propose, conceive, design and make the ‘artefacts’ for?


Understanding how a dramaturgical construct is possible through design

A scene from THE CABINET OF DR. CALIGARI (1920 ‧ Mystery/Thriller)

The conventional understanding of the term dramaturgy is coming from the practice and theory of dramatic composition of a performance language which is often textually written by a dramaturge for a devised performance process. The term scenography has been used to articulate the overall visual language of a performative event that includes all the aspects of visual inputs. Historically theatre has always been considered as a hybrid art form as an amalgamation of many art disciplines. But in conventional dramatic theatre, visual design has not been given the equal prominence as other components, for example written text although the experience…


Create custom map themes instantly from photographs that fit your brand’s visual style

Remember the last time when you had to place a screenshot of a map in your presentation or brochure or embed one in your website and you simply couldn’t get it to match your visual styles (read colours and fonts)?

Let me guess, it looked something like this —

Screenshot of Google map of a region in Bangalore, India

Well, it is not a child’s play to edit this map… it has got so many elements — the land, water, roads, buildings and so on.

Except for that it is now, with Cartogram, the awesome new tool from Mapbox.


A scene from “One flew over the Cuckoo’s nest” — Google images

This article is not about design or code. It is about understanding the loop that runs the world of software products — which depends on a harmonious implementation of both. Read on to find out why is it important to understand it at all!

Facebook knows what’s on your mind. Twitter wants to know what’s happening. Probably, Google has already made you feel lucky by telling you that your flight is delayed by an hour — letting you tuck under your warm blanket for an extra hour or spend some extra time in your shower☺.

Information — the currency of the modern age.

Well, there have been more of such “apps”, I am sure, that have had their seeds sown, but were not lucky enough to see the sunshine, probably because of some bug infestation. Wow! how literal that was. What do you think…


A reflection on how far India has evolved as an independent nation

Every great thing begins with a dream. Be it a technological breakthrough or nation-building, it has always been a cumulative effort of visionaries who could see forth into the future and dream about it. A very good example of this is the account of how Rome was built by two brothers — though not in a day — but, that too was a vision someone had strived towards realising. However, a nation is not built in a day. …


In the video, an effort has been made to capture the evolution of the different western art movements and the perception of beauty, through poetry and has been presented using the concept of a rap battle amongst Plato and Aristotle, Leonardo da Vinci, the Realists, the Impressionists, the Post-Impressionists and the modern artists.

The topic of art and beauty has been treated with much debate since the times of Plato and Aristotle, who had contrasting philosophies regarding the terms. As presented in the theory of Mimesis, Plato considered art as a copy of the real world and hence lacked the…

Prasanta Kumar Dutta

Crafting data stories @ReutersGraphics, Information Experience Designer, Front-end developer, Data Artist, Writer, Traveller, Photographer. See my work at

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store