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The issues and trends dominating the sports industry in India

A simple Google search for “sports in India” will tell you what sport in India actually is. Cricket. IPL. Football in some states. Eight Olympic gold medals in field hockey. Kabaddi in rural India. However, generally, this sector is stated to comprise of several segments such as sports tourism, sporting goods (manufacturing and retail), apparel, high school and college athletics, outdoor sports, businesses such as marketing firms, the sponsorship industry and governing bodies. Oddly, it is yet to be recognised as a sector in India.

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GroupM SportzPower Report of 2015

The graph depicts the year over year revenue of the sports market and it can be observed that it has more than doubled in the ten years from 2006–2015. In fact, the sports sector in India grew by 10 per cent in 2014. This proves that the growth in the sector is slow but in the positive direction. …

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