Dailymotion has been hard at work during the last 18 months. The video-sharing company has built its own ad tech stack, including a programmatic platform, which it had wanted to build since 2013.
A few key changes helped redirect Dailymotion’s course over the last few years. In 2015, French media conglomerate Vivendi purchased an 80% stake in the company. Vivendi integrated Dailymotion as its distribution and monetization platform while it provides content.
Over the last year and a half, Dailymotion has worked internally to launch new platforms and functions, but also to differentiate itself from the competition, namely YouTube. …
Transparency has been a buzzword in ad tech for years as marketers look for more clarity on the fees and quality of inventory they buy. The conversation has also shifted to political advertising, with Facebook rolling out new tools in April to ensure only authorized advertisers can run ads on its network.
As brand safety and ad fraud continue to challenge the advertising industry, brands expect unprecedented transparency from their ad tech vendors. But don’t consumers deserve a similar level of transparency from the advertisers they engage with?
A lack of user-based transparency on major social media platforms in 2016…
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