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VISUAL COMMUNICATOR | Experience Design + Digital Strategy + Brand Development

Understanding the connection between what the eye sees and how the brain interprets it is the door to understanding Visual Communication.

Evaluating your designs with Gestalt Principles will help you optimize how information is grouped together and ultimately construct smarter layouts.


Let’s say you have a shopping interface with multiple items in different sizes, colors, and quantities. By displaying the items within a similar card style, shoppers can browse the products more efficiently. On the other hand, you can feature an item by disrupting these similarities.

Reach out to experts and everyday users to provide feedback and help validate your approach.


A graphical example can be seen here on this layout with the yellow markers above. You already know there…

Creating and maintaining a writing style guide should be part of your Content Strategy.

Being able to pull from a primary source of truth allows teams to be more productive, compliant, and current with your brand voice’s latest evolution.

Continuing from Part 1, here are a few more examples of content guidelines that take a product to the next user engagement level.

A writing style guide is instrumental in developing a stand-out brand.

By defining a brand’s voice and tone, product teams have relatable guidelines for implementing it.

Here are a few examples of content guidelines that take a product to the next user engagement level.

Maintaining a balance between UX Documentation and UI Iteration can exponentially improve the success of a product launch.

Revisiting the project’s initial objectives while designing the project helps keep the team’s contributions focused on the primary purpose.

Understanding Your Audience

Moodboards add personality to your Persona Profiles. Deliverables are typically a single side sheet for each persona containing a profile headshot, name, and list of characteristics. These are referenced frequently and refined as the team deepens their learnings.

Once you’ve narrowed your participants and refined your goals, it’s time to write some actionable tasks.

Don’t outsource this assignment. Writing on behalf of your product requires a content strategist’s expertise and careful review from everyone on the team who will benefit from the results. How many times do you get to talk to your users 1–1?

PART 2 — Sample Prompts

Diary Entry 1 — Onboarding


  • First-time app download
  • Friend recommended

EXPERIENCE LEVEL — Accomplished the same task w/ other resources but took a long time.


  • Tell us about the first time you heard about our product.
  • Describe where you learned more about us and when…

Freeform feedback can help you audit how your product becomes part of your user’s daily lives.

More often than not, User Testing sessions encourage participants to execute a series of tasks the “right” way. Ask yourself, is this enough? How do I deliver a useful product in less controlled conditions?

PART 1 - Getting Started

Define Goals

It’s essential to explain what you’re looking to discover by collecting your user’s feedback about their daily interactions with your product. Don’t be intrusive. A user diary is a companion on their journey from early adoption to full proficiency.

Introduce your participants to WHY you are conducting the research and…

Cognitive Load involves all decisions your user is making in the physical and digital world simultaneously.

Is your user’s environment impacting their experience? Does your product provide clear guidance and simplify decision making?

Continuing from Part 1, here are three more aspects affecting our Cognitive Load:

Cognitive Load refers to how much of our mental processing we spent on any set of tasks.

Imagine a busy adult on the go using your product. How about someone with a physical disability? How about someone new to the English language?

Empathizing with your User’s Cognitive Load Part 1
Empathizing with your User’s Cognitive Load Part 1

Let’s look at aspects affecting our Cognitive Load:

Daissy Linares

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