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Does your business use Instagram for marketing? Here’s why you should care about the company continuing to double down on hiding Likes.

A couple weeks back, it became known that Instagram will now be hiding Likes in six countries: New Zealand, Ireland, Brazil, Australia, Italy and Japan. This comes only a couple months since their initial announcement of testing the feature, indicating that the social media giant plans to double-down on the update.

Here’s what this means for the platform, why it’s a much bigger deal than one may initially suspect and the proactive steps you can take to stay ahead of the curve despite the changes. …

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Credit: Salesforce

Marketing changes year after year. Don’t fall behind. Here are seven creative ideas to effectively market your startup in 2019.

It seems as if, with each passing year, new marketing tactics for startups quickly become the old. While there’s a case to be made for sticking with the “tried and true” when it comes to your marketing, by regularly experimenting with new tactics, you can gain a significant advantage over your competitors — even if just one out of the countless techniques you try is a winner.

With 2019 approaching fast, here are seven fresh marketing tactics your startup probably hasn’t tried yet. …

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Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here’s how to fix it.

Having high-quality, persuasive copywriting within all of your marketing materials is something every brand should be striving for. When it comes to your landing pages — a critical component of any brand’s marketing — without convincing copy, all of the traffic and paid advertising in the world won’t be enough to make up for your lost sales. Luckily, almost all copywriting mistakes I commonly see on company landing pages require little effort to fix.

Here are six copywriting mistakes that could be killing your conversion rates on your web pages, plus how to fix them. …


Dakota Shane

I help make content marketing simple. Columnist: Inc.com. Co-Founder: Copy Buffs (a copywriting agency). Follow me on Twitter. www.copybuffs.com

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