Thanks! I’m glad you enjoyed it.
I definitely think Snapchat is a terrific resource, especially for younger brands. The intimacy you can create on Snapchat is unmatched. One of the drawbacks to Snapchat though is the lack of discoverability. Thus, in order to grow and sustain a large Snapchat audience you will need a large audience elsewhere to drive traffic to Snapchat.
If you would like to hear more of my thoughts on Snapchat, I suggest giving this a read: https://medium.com/the-mission/snapchat-is-not-for-everyone-don-t-believe-the-hype-here-s-why-7d7b87a62417#.l2sezw926
Good luck on your journey!