Thank you, Grace! This question is actually the perfect segway into the next article I’m publishing on Medium (it’ll be up on Sunday or Monday). While I do think Snapchat could be a VERY powerful marketing tool for some brands — personality based businesses, solopreneurs, life coaches, etc. — I think lately there have been a large number of people on Snapchat who might be wasting their time.
It does depend on the clientele you’re dealing with though! I’d be happy to discuss this all in greater detail if you’d like. Shoot me an email at email@example.com.