Dakota Shane
Jul 27, 2017 · 1 min read

Thanks, Kristin! Glad to hear that. Yeah, it seems the social media landscape is veering more and more towards being a one-trick-pony when it comes to building an audience on a particular platform.

One of the strategies I usually recommend is selecting one or two platforms (your favorite one or two) and going all-in on it to start. From there, you can use your leverage to beef out your presence on other platforms. This is the strategy I’m actually currently using on my LinkedIn.

If you’re interested in the subject, here’s a piece I wrote a while back on the topic:

Thanks for reading and best of luck! Let me know how everything goes.

Dakota Shane

Written by

I help make content marketing simple. Columnist: Inc.com. Co-Founder: Copy Buffs (a copywriting agency). Follow me on Twitter. www.copybuffs.com

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade