Thanks, Tony! Glad you found the article valuable and excited to hear about what you think about the course — I definitely had a fun time taking it.
For our clients, key learnings for FB Ads tends to vary from one industry to another. But for our own ads (our social media content, email list, etc.), longer copy and personal photos (of my brother/cofounder and I, etc.) have performed the best thus far.
For even more actionable FB Ads advice, I’d recommend checking out AdEspresso — their blog/content is insanely helpful.