Once upon a time the only way to learn something was to ride into your nearest town and sit at the feet of your chosen guru. This continues into our modern day — only you’re probably in a hotel ballroom and to get the good stuff, you’ll need to invest thousands of dollars in further training and support.
Then in 2005, a website called YouTube burst onto the scene and within less than a decade, most of the world’s information was suddenly available for free. A great equalizer right? Suddenly, we had everything we ever needed. All we needed to do was lift an index finger.
However, we soon discovered that there is no nirvana and there is a major problem when everyone is a guru. Unregulated advice, coupled with ‘too much information’ means that we still spend hours sifting through hundreds of pages to find the information that’s right for you.
Enter Self-Help Tech. A new breed of Apps, Chatbots and Algorithms that are taking over the town and everyone’s invited. Mostly for free.
So what does Self-help Tech offer that is so appealing? Let’s take a look…
Ubiquitous — Social Networking is pretty big, right? Well, there’s now something even bigger and it’s called Social Messaging. Currently, 2 billion people are using messaging apps daily. However, according to eMarketer, that number is expected to grow to 4.5 billion by 2019. Whether it is Facebook, Slack, Kik or Skype, Self-help Tech can plug in everywhere and it can give you the answers you need in microseconds.
Personalized — Unlike the traditional one-size-fits-all approach, Self-help Tech is different. By understanding even the smallest details about the user and their preferences, smart tech can offer radically personalized advice that is tailored to the specific needs of each and every user.
Affordable — Of course, the biggest benefit may just be that this superior service can be provided for the cost of sending light particles through optical fiber. This means that the 80% of the world’s population that lives on less than $10 per day could now become invaluable customers.
Having explored the benefits to the user, let’s now explore why Self-help Tech is in fact big business…
Scalable — Self-help Tech is enabling entrepreneurs to reach unprecedented scale. With another 3 billion people coming online within the next 5 years and Google recently reporting that they are approaching human-quality translation, the market for Self-help Tech is set to explode.
Leverage — Of course, the more people that use your service, the more you learn.
Now, thanks to recent advancements in machine learning, it is now possible to leverage your users to help make your product smarter, more capable and more accurate.
Effectively, it’s crowd sourcing product improvement.
Assets — With a product becoming increasingly smarter everyday, this gives the entrepreneur the chance to build a valuable asset that may have enormous value. These assets can then be monetized in a myriad of different ways.
At this point, it’s worth getting practical and having a look at some real-life examples of Self-help Tech…
Pefin — It’s no surprise that the vast majority of people struggle with the complexities of managing their finances. Of course, they can bring in the professionals, but standard fees for such a service can exceed $5,000, which is why most go without. That’s where Pefin can help. It’s a software application that provides real-time financial planning to millions of people, for less than the cost of a coffee per week.
Your.MD — The goal of this company is to democratize healthcare by enabling everyone around the world with a mobile phone to access primary healthcare. Within a few short years, Your.MD has helped over one million people worldwide and it has become the number one health app in over 70 countries.
BRiN — Finally, let’s take a look at the product that we’re working on. At present, 99% of the world’s entrepreneurs don’t have access to personalized business advice. So we built BRiN, the world’s first artificially intelligent business advisor. Available now as a smart-phone app, BRiN is being developed to provide personalized education and human-like support to every entrepreneur on the planet, all at the same time.
Of course, these are just three examples of Self-help Tech and there are hundreds of others shaking up industries.
But one thing is for sure, the biggest winner from all this will be the consumer as they get instant access to personalized services right when they need them most.
It doesn’t get any better than that!
— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — —
Dale Beaumont is the founder and CEO of BRiN, the world’s first artificially intelligent business advisor. Available as a smart-phone app the companies goal is to provide personalized education and human-like support to millions of entrepreneurs, all at the same time. To find out more about BRiN and claim your free subscription, go to: http://brin.ai